admin/ March 27, 2019/ Journal of Business and Social science/ 0 comments

CITIZEN JOURNALISM AND GRASSROOTS’ DEVELOPMENT

OKUNADE, Joshua Kayode
Department of Mass Communication, Caleb University, Imota, Lagos.
e-mail: joshuakayodeo@yahoo.com

OLOPHA, Ifidon Anthony
Department of Mass Communication
Crawford University, Faith City, Igbesa, Ogun State
e-mail: anthonyolopha2012@gmail.com

RABIU, Yetunde Mariam
Department of Mass Communication
Olabisi Onabanjo University, Ago-Iwoye, Ogun State
e-mail: rabiuyetundemariam@gmail.com

 

ABSTRACT

As media houses concentrate on making money in order to keep the organization running, citizens tend to be ignored and short-changed in the process. Most of the contents of the news covered do not really reflect the interest of the people. Hence, the people not being satisfied by the development resort to citizen journalism. The study was therefore set to appraise the impact of citizen journalism on grassroots development. The study adopted primary data generated from the administration of questionnaire and interview carried out on staff and audience of Rock City FM, Abeokuta and Channels Television, Lagos. The population of the study comprises of 242 audience and staff of Rock City FM and Channels Television. The respondents were selected using convenience sampling technique and 151 respondents were sampled. The data collected from the administration of questionnaire were analyzed with simple percentage, correlation analysis and regression analysis. The findings of the study revealed that there was significant relationship between citizen journalism and grassroots development. It also revealed that literacy played significant role in the relationship between citizen journalism and grassroots development and gratification has negative impact on citizen journalism. It was recommended that citizen journalists should conduct eyewitnesses report with high degree of honesty and sincerity. Also, the media houses should endeavour to air the views of eyewitnesses on their national broadcast with the view of passing the plight of those concerned to relevant authorities among others.

Keywords: Citizen, Journalism, Grassroots, Development, Media

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